1. What were your first impressions when you clicked on the blog? Were you drawn in? Were you pushed away? Explain your answers.
2. What is the ratio of text to images and multimedia content on the blog’s front page? Do you think the blog has too much of one or the other? Why or why not?
3. What kind of audience is this blog for? Give me a quick character sketch of the blog’s prototypical reader… what are his or her other interests? What kind of background, etc.? Would you be friends with this person? How do you know this blog is for that person?
4. What do you think of the blog’s layout? Does it look up-to-date or does it look old? What do you think the web designer’s goals were? Do you think the site achieves these goals?
5. How would you characterize the tone of the writing on the site? Is it easy or difficult to understand? What age group or education level does the author seem to be writing for?
At first glance you have to be struck by the blogs slimplicity. The black on white canvas is very dull but makes it easy to find content.
ReplyDeleteThere were very few (if any) graphics that were not an add. The blog would definitely be doing itself a favor if it added some multimedia by the way of videos and images.
The audience of the blog are people looking to be informed in the area of science. Its writing is elementary in the sense that it is not going to go over your head. This blog is probably meant more for casual readers looking to be informed quickly, but not in depth.
The layout is not going to dazzle anyone. It is a very dry layout. This is a site in which you get in and out. You are not going to stay on the site for hours on end.
The tone is simply summarizing. It is very easy to understand.